Sugar Inc. --

BellaSugar Mentioned on The Today Show

PRSugar — Wed, 27 Aug 2008 12:54:37 -0700

BellaSugar's interview with Michelle Obama's hair dresser was picked up by the Today Show this morning. See the entire clip below:

GeekSugar on NBC San Diego

PRSugar — Wed, 27 Aug 2008 12:52:37 -0700

Our own GeekSugar, Heather Dale, appeared on NBC's San Diego affiliate to discuss beach-proof gadgets. You can see the entire clip here.

BellaSugar Appears on NBC San Diego

PRSugar — Wed, 27 Aug 2008 09:19:51 -0700

Our own BellaSugar, Annie Tomlin, appeared on NBC's San Diego affiliate to discuss recession-proof beauty tips. You can see the entire segment here.

Sugar Featured in San Jose Mercury News

PRSugar — Fri, 22 Aug 2008 09:11:43 -0700

Sugar Inc. was the subject of great Business section profile in the San Jose Mercury News on August 22nd. The article featured photos of Lisa and Brian and discussed the company's growth over the past two years.

BellaSugar Appears on Hampton's Plum TV

PRSugar — Thu, 31 Jul 2008 07:18:42 -0700

BellaSugar's Annie Tomlin appeared on Hampton's Plum TV to discuss summer beach bag essentials. You can see the entire clip below.

Sugar Inc. Dissolves Advertising Relationship with NBCU

PRSugar — Thu, 24 Jul 2008 14:55:29 -0700

Last week Sugar Inc. decided to end its year old advertising relationship with NBCU and build an in-house ad sales team. The decision, based on the company's rapid growth over the past two years and the desire to retain a greater share of advertising revenue, does not affect NBCU's investment in the company.

Coverage of the news can be seen here:

PopSugar Quoted in USA Today

PRSugar — Mon, 14 Jul 2008 19:41:08 -0700

PopSugar's Molly Goodson was quoted in a July 14th USA Today article about the return of Project Runway.

FabSugar Quoted in California Apparel News

PRSugar — Fri, 11 Jul 2008 00:00:00 -0700

FabSugar's Samantha Durbin was quoted in a July 11th California Apparel News article about the rise of fashion blogs and social networking.

StarBrand Media Featured in Front Page NYT Article

PRSugar — Wed, 09 Jul 2008 07:13:11 -0700

Sugar-owned StarBrand Media was featured in a July 8th front page New York Times article about the influence of television style on fashion. The article highlighted StarBrand's ownership of the Gossip Girls e-commerce site.

BellaSugar Featured on FOX News

PRSugar — Sun, 29 Jun 2008 13:41:00 -0700

Our own BellaSugar.com editor, Annie Tomlin, was featured on a segment with FOX News's Health Talk with Dr. Manny about recession proof beauty treatments. Check her out here:

Pop and Casa Named The Nest's Favorite Sites

PRSugar — Wed, 18 Jun 2008 12:01:21 -0700

Both PopSugar and CasaSugar were named to The Nest magazine's list of their favorite sites to visit. The article can be found in the Summer 2008 edition of their magazine.

PopSugar Named to Time Magazine's 50 Best Websites List

PRSugar — Mon, 16 Jun 2008 12:36:04 -0700

PopSugar was named one of the best websites of 2008 by Time Magazine. In addition to noting the site's fresh and fun tone, the magazine recognized Pop's position as a portal to other Sugar Network sites such as, Yum, Geek, and Fit. According to the magazine:

“Although the site contains all the elements of a conventional women's magazine, its whimsical, laid-back tone makes it a lot more appealing. Instead of coming across as a condescending know-it-all older sister, PopSugar doles out news and advice like an awesome new best friend.”

Visit the article to vote up the Sugar Network sites as your favorite sites of the year!

CasaSugar Featured in San Francisco Chronicle

PRSugar — Sat, 14 Jun 2008 00:00:00 -0700

CasaSugar's Elka Karl was interviewed about the influence of the Sex and the City: The Movie set design by the San Francisco Chronicle. The article featured comments from CasaSugar readers, as well as Karl's thoughts on the importance of the set design in shaping the characters.

GeekSugar Featured Throughout Forbes.com Article

PRSugar — Thu, 12 Jun 2008 08:16:58 -0700

Our own Heather Dale, editor of GeekSugar, was featured through out a Forbes.com article about technophobe celebrities.

CitizenSugar Participates in Google Panel Discussion

PRSugar — Wed, 11 Jun 2008 00:00:00 -0700

CitizenSugar's Zoe Stagg participated in a June 11th panel about the influence of pop culture on the 2008 election. The panel, was part of the "2008: The First 21st Century Campaign" forum organized by Google and co-sponsored by YouTube and the National Journal. The panel also included Vanity Fair's Christopher Hitchens, Barely Political's Ben Relles, The Onion's Baratunde Thurston and Lizz Winstead, a co-creator of "The Daily Show."

The entire panel discussion was aired on C-SPAN and can be found here.

BellaSugar Quoted in Women's Wear Daily

PRSugar — Fri, 06 Jun 2008 08:56:41 -0700

Our own BellaSugar, Annie Tomlin, was quoted in a June 6th story in WWD about the increasing influence of beauty bloggers. According to Bella:

"We are liberated from the pressure of advertising. One of the great strengths that we all have is our editorial voice and the honesty we give readers," said Annie Tomlin, editor of BellaSugar, speaking on a panel at the summit, which was arranged by Total Beauty, a Beverly Hills-based online resource for beauty product information with a network of some 125 bloggers."

CasaSugar's Interview with Sex and the City Set Designer Picked Up by Media

PRSugar — Thu, 05 Jun 2008 00:00:00 -0700

CasaSugar's coverage of the renovation of Carrie's apartment in Sex and the City: The Movie was featured in:

The Washington Post Home Section's Blog Watch column on June 5th.
The Florida Sun Sentinel on June 14th.
The Orlando Sentinel on June 15th.
The Daytona Beach News Journal on June 7th.

PopSugar Featured in New York Times Story

PRSugar — Mon, 02 Jun 2008 13:36:48 -0700

Sugar Inc's flagship site, PopSugar, was featured in a June 2nd New York Times article about the success of blogs written by and for women. You can see the entire article below.

GeekSugar Featured on KCBS "About the Bay"

PRSugar — Mon, 02 Jun 2008 00:00:00 -0700

GeekSugar's Shannon Vestal, and the voices of several other Sugar staffers, were featured in Mike Sugarman's "About the Bay" radio program on San Francisco's KCBS on June 2nd to discuss California's new hands-free cell phone law.

You can hear the entire segment here.

FabSugar Quoted in Baltimore Sun

PRSugar — Wed, 28 May 2008 11:18:42 -0700

With the eyes of the fashion world turning toward the premier of the Sex and the City movie, the Baltimore Sun quoted our own FabSugar editor on the show and movie's influence on viewers. You can read the entire article here.

BellaSugar Included in Beauty.com's Industry Insiders

PRSugar — Tue, 27 May 2008 00:00:00 -0700

BellaSugar's own Annie Tomlin was included in Beauty.com's Industry Insiders feature, where the beauty and cosmetics site asked the beauty industry's elite what products they would want with them if they were stranded on a desert island. Annie's picks are below.

Sugar Inc. Included in San Francisco Chronicle Article

PRSugar — Sun, 25 May 2008 00:00:00 -0700

As the women at Sugar Inc. prepare for their private screening of the new Sex and the City movie, as well as their private party, the San Francisco Chronicle featured event in their May 25th coverage of parties across the city.

According to the article:

Sugar Inc., which runs the PopSugar.com Web site, is running a contest in which the winner and three friends will be invited to join the "Sugar girls," the editors of the Web site, for a screening of the movie at the Landmark Embarcadero Theater and private reception at Gallery One in the Embarcadero Center.

Acquisition of StarBrand Media Covered by Several Media Outlets

PRSugar — Fri, 23 May 2008 00:00:00 -0700

Sugar Inc.'s recent acquisition of StarBrand Media was covered by several media outlets, including:

PaidContent.org
TechCrunch
WWD who said of the deal:

SUGARY SHOPPING STRATEGY: Blog publisher Sugar Inc. said Wednesday it plans to acquire StarBrand Media Inc., a Los Angeles-based company that facilitates e-commerce of clothes and decor featured in movies and TV. Sugar's most popular blog, PopSugar, has more than 2 million unique visitors a month, according to Quantcast, and focuses on celebrity gossip. Sugar is venture-backed, a rarity in the blog world. Since receiving $5 million from Sequoia Capital in 2006, the San Francisco-based company has acquired Shopstyle, a search engine for fashion, and fashion blog network Coutorture. StarBrand will become a wholly owned subsidiary of Sugar, and will launch a new destination site that will include editorial and search from Sugar and ShopStyle, the company said.

FabSugar in USA Today

PRSugar — Wed, 21 May 2008 00:00:00 -0700

Our own FabSugar was quoted in an USA Today article about fun and quirky Eiffel Tower purse that was featured in Sex and the City: The Movie.

Sugar Inc. Acquires StarBrand Media – Pioneering ‘Shop the Show’ eCommerce Company

PRSugar — Tue, 20 May 2008 22:15:09 -0700

Company Plans to Integrate StarBrand Media’s Access to Popular Television Shows with Sugar Network, ShopStyle

San Francisco, CA, May 21, 2008 – Sugar Inc. announced today that it has entered into an agreement to acquire StarBrand Media Inc., the entertainment marketplace that connects viewers to wardrobe, set-decorations, props and products featured in motion pictures, television shows, and music videos. StarBrand Media will become a wholly owned subsidiary of Sugar Inc. and will launch a new destination site incorporating the editorial, commerce, and community strengths of Sugar and ShopStyle.

StarBrand Media works with TV shows and movies to allow viewers to shop the wardrobe, set-décor, props and products seen on the screen. Working directly with the major entertainment companies, StarBrand powers a section of their websites so consumers can “shop the show.” Working with CBS, Warner Bros Television, The CW, Telepictures, Showtime Networks, Alcon Entertainment and Lionsgate, StarBrand powers the shopping sections of the websites for the following productions: Gossip Girl, America’s Next Top Model, Weeds, One Tree Hill, The L Word, Smallville, The Tyra Banks Show, and others.

The addition of StarBrand to Sugar Inc.’s portfolio will enhance the company’s editorial, commerce and community assets. Through the Sugar Network, the company’s 17 lifestyle and entertainment blogs for women, StarBrand will provide editors with direct access to the people behind the scenes at some of television’s most popular shows, and allow for more detail in some of the blog network’s most popular features, including:

FabSugar’s “I Want This Wardrobe”: A breakdown of the outfits worn by characters on the season’s hottest shows.
BellaSugar’s “How To”: A step-by-step guide to achieving the look of readers’ favorite TV show characters.
CasaSugar’s “Get the Look”: A look at the furniture and décor featured on the sets of our favorite TV shows.

StarBrand will work closely with Sugar Inc.’s commerce arm, ShopStyle, to link to retailers so consumers can shop the items featured on the show’s sites. ShopStyle, the social shopping site that revolutionized the way women shop for fashion, announced the launch of ShopStyle Living earlier this year, thus allowing consumers to cross-shop hundreds of thousands of apparel, home decorating, and kids items – all in one place. Through ShopStyle’s clothing and home channels, viewers will now have the ability to easily purchase the items they see on TV.

StarBrand Media, based in Los Angeles, California, will continue as a standalone property, enabling it to work closely with Sugar Inc.’s Sugar Network as well as other leading brand and media partners. StarBrand employees will continue with the company under Sugar Inc.’s ownership. StarBrand founder and president, Travis Schneider, will serve as VP of StarBrand Media. Financial terms of the deal were not disclosed.

“As part of Sugar Inc., we look forward to providing an unparalleled set of editorial and shopping features for the websites of our TV network and media company partners,” said Travis Schneider, president of StarBrand Media. “Today’s announcement will also allow us to extend StarBrand Media’s capabilities and reach through integration with the Sugar Network and ShopStyle.”

Brian Sugar, founder and chief executive officer of Sugar Inc., said: “StarBrand Media’s relationships with the networks and production companies will provide our readers with unmatched access to the information they desire. Similar to our work with NBC and Bravo, this partnership allows us to further demonstrate our ability to merge content, commerce and community in unprecedented ways.”

About Sugar Inc.
Sugar Inc. is an online media network focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media, StarBrand Media and the Sugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, LilSugar, CasaSugar, SavvySugar, CitizenSugar, DearSugar, TeamSugar and FabSugar, the 2007 People's Choice Webby winner for Fashion. Founded in April 2006, the San Francisco-based Sugar Inc. overall receives approximately 8 million unique visitors a month. World-class investors including Sequoia Capital and NBC Universal fund Sugar Inc.
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TeamSugar Featured on Mashable's Top 10 Sites for Women

PRSugar — Mon, 12 May 2008 11:26:15 -0700

TeamSugar was named one of Mashable's Top 10 Social Networking Sites for Women today.

FabSugar in New York Daily News

PRSugar — Thu, 08 May 2008 00:00:00 -0700

A FabSugar interview with stylist Patricia Field was included in a New York Daily News article about the prominence of belts as an accessory.

Molly Quoted on Forbes.com

PRSugar — Fri, 25 Apr 2008 11:54:10 -0700

Molly Goodson, editor of PopSugar, was quoted in a Forbes.com article about the value of celebrity photos. She discussed her ideal photo - one featuring a Jolie-Pitt wedding with the couple's children making up the wedding party - and the high prices these photos sell for.

Geek Goes Chic and All Have A Blast in Hollywood

PRSugar — Tue, 15 Apr 2008 07:15:08 -0700

Last week we hosted our first PopSugar soiree with an event at the Vanguard in Hollywood. With our co-host, TechCrunch, the Geek Goes Chic party attracted 2,000 Pop readers and tech entrepreneurs who were treated to music DJ’d by former Jane’s Addiction star Perry Farrell, vodka provided by Lotus Vodka and presentations from the event’s sponsors, MySpace, Engage, Global Grind, Velocity Interactive Group, Rubicon Project, CoComment, Dimdim, DocStor, E. Factor, Geni, Mahalo, Media Temple, Meebo, PicApp, ThisNext, EventBrite and MailChimp.

More than 30 Sugar employees attended the event, including Lisa and Brian who took center stage with TechCrunch’s Michael Arrington to welcome the crowd. Between the networking and socializing a great time was had by all and we are looking forward to hosting future events in more cities! Stay tuned to hear about possible future events and be sure to check out all of our event coverage here!

Sugar Inc. Featured in San Francisco Business Times

PRSugar — Wed, 02 Apr 2008 06:45:17 -0700

The San Francisco Business Times covered Sugar Inc.'s expansion into the United Kingdom, as well as our move to new office space. You can check out the entire article here, or below.

FabSugar Featured in Life and Style Magazine

PRSugar — Wed, 26 Mar 2008 11:14:40 -0700

FabSugar's editor was featured in a photo spread in the March 31st issue of Life & Style about celebrities taking fashion risks. You can see Fab's quote below!

Sugar Inc. Invades UK With Launch of PopSugar UK and FabSugar UK

PRSugar — Tue, 25 Mar 2008 06:29:47 -0700

Sites to Provide British Women with Unequaled Access to All Things Pop Culture

SAN FRANCISCO – March 25, 2008 – Almost two years after Sugar Inc.’s launch of the Sugar Network, the company is crossing the pond to expand its lifestyle and entertainment network in the United Kingdom, introducing British versions of its most widely-read sites, PopSugar.com and FabSugar.com. The expansion marks the company’s first overseas venture.

PopSugar UK and FabSugar UK will have their own URLs separate from the US versions of the sites, UK.PopSugar.com and UK.Fashion.PopSugar.com respectively. The Sugar Network publishes 15 lifestyle and entertainment blogs, written by and for women, ranging from celebrity gossip and fashion and beauty to home décor and technology gadgets. With more than 7 million unique visitors each month, 27 percent of the network’s visitors come from outside the United States, with the largest percentage of overseas readers hailing from the UK.

"We are thrilled to begin our international expansion in the United Kingdom. The Sugar Network has been listening to our UK users and they want even more news on their celebrities and the new sites will allow for this" said Lisa Sugar Editor-in-Chief of Sugar Inc. "While pop culture is universal, we recognize that our readers overseas have regional preferences. PopSugar UK and FabSugar UK, will reflect entertainment and style with a uniquely British accent.”

The UK sites will follow the same clean design and upbeat voice as their American counterparts, as well as include many of the popular features on their sites, such as “Guess Who”, where readers guess the celebrity from a photo, “Look For Less”, where editors find more affordable versions of a celebrity’s outfit and “Love it or Hate it” polls where readers vote on a celebrity’s outfit.

The sites will take on a more regional tone with their London-based editors’ focus on British pop culture icons such as Katie Price, Kate Moss, Sienna Miller and Princes William and Harry and hit television series like Skins.

About Sugar Inc.
Sugar Inc. is an online media network focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media and the Sugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, LilSugar, CasaSugar, SavvySugar, CitizenSugar, DearSugar, TeamSugar and FabSugar, the 2007 People's Choice Webby winner for Fashion. Founded in April 2006, the San Francisco based Sugar Inc. overall receives 7 million unique visitors a month. World-class investors including Sequoia Capital and NBC Universal fund Sugar Inc.
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New York Post Real Estate Blog Features ShopStyle Living

PRSugar — Mon, 17 Mar 2008 11:07:30 -0700

The New York Post's real estate blog took notice of the launch of ShopStyle Living, mentioning the convenience of the site's wedding and shower registry feature.

Cookie.com Features ShopStyle Living

PRSugar — Mon, 17 Mar 2008 10:30:19 -0700

The folks over at the Nesting Blog on Cookie.com took notice of the launch of ShopStyle Living. Saying that they can't imagine how they lived without it, the editors featured it prominently on their site on the day of its launch.

ShopStyle Launches New Social Shopping Site Devoted to the Home

PRSugar — Mon, 10 Mar 2008 09:00:00 -0700

New Website ShopStyle Living Offers a Superior Shopping Experience and a Community for Home Decorating and Interior Design Enthusiasts

SAN FRANCISCO – March 10, 2008 – One year after revolutionizing the way women shop for clothes, ShopStyle, a Sugar Inc. company, today announced the launch of ShopStyle Living, the first social shopping site devoted to home decorating. ShopStyle Living allows consumers to cross-shop thousands of furniture and home furnishing brands to build rooms and share décor ideas with family and friends.

“ShopStyle Living is the online equivalent of browsing the aisles of the world’s most fabulous home furnishing store,” said Andy Moss, Founder and General Manager of ShopStyle. “With a simple search, home decorating enthusiasts will have the opportunity to find items from all their favorite furniture and home design stores and discover new brands they may not know - all in one place.”

Building on the success of ShopStyle within the fashion world, ShopStyle Living offers consumers access to hundreds of thousands of the best home and interior design furniture and home décor items. The site launches with national chains like Crate & Barrel and Pottery Barn, major department stores, from Neiman Marcus to Macy’s and leading design studios, including Design Within Reach and Room and Board. New stores and brands are slated to join the list every week.

Consumers can shop ShopStyle Living by brand, store, sale item and price quickly and easily. Results are vividly displayed as large, horizontally-scrolling photos and include rollover information on size, materials, color availability and more. Given the massive selection of known brand names, the effect is more like browsing a home decorating magazine or shopping the most fashionable stores than squinting at the thumbnail results most Internet searches yield.

ShopStyle Living makes it easy for home decorating enthusiasts to get great value by shopping all the sales at once across their favorite stores. They can set price alerts and have ShopStyle Living send an email when their favorite items go on sale. ShopStyle Living’s “Deal” section brings together all the current deals, promotion codes and free shipping offers in one place.

When shopping for the home, people can now leverage ShopStyle Living’s pioneering community driven merchandising features, combining design trends, social media and commerce, and giving members the tools to interpret the current styles and fashions so they can create, share and shop a personalized StylebookTM.

“Stylebooks have been one of our most popular features at ShopStyle and we are excited to extend it to our home decorating fans,” said Moss. “I look forward to seeing members assume the role of home magazine editors or interior designers, assembling personal Stylebooks of their favorite looks for a room, occasion, or trend that they can share with their friends and/or shop from directly.”

The blogging community can also take advantage of Stylebooks, through a Stylebook “blog it” feature that allows bloggers to draw from ShopStyle Living’s thousands of furniture and home decorating brands to create customized looks they can upload to their own blog and share with their readers with a click of a button. In addition to helping bloggers drive traffic to their own sites, this community driven merchandising feature benefits the entire ShopStyle Living community because they can draw on the collective wisdom of bloggers, much as they do a home design magazine, to create and shop their own looks.

About ShopStyle
ShopStyle is a social shopping site that brings together the most fashionable stores and the best brands so that consumers can cross-shop hundreds of thousands of apparel, home decorating, and kids items – all in one place. The ShopStyle community pages combine fashion and design trends, social media and commerce, providing the tools to interpret the latest styles so people can easily create, share and shop a personalized Stylebook. ShopStyle is part of Sugar Inc publisher of the hugely popular www.PopSugar.com, www.FabSugar.com and 13 other leading lifestyle and entertainment blogs.

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FitSugar Featured in Real Simple

PRSugar — Wed, 20 Feb 2008 17:46:55 -0800

FitSugar was featured in Real Simple magazine's list of their favorite health and fitness blogs. The entire list can be found here.

FabSugar Featured in USAToday

PRSugar — Fri, 15 Feb 2008 00:00:00 -0800

FabSugar was featured in a the 4th installment of USA Today's award show fashion face-off on February 15th. You can see our FabSugar editor's picks for the best dressed of the week here.

FabSugar and ShopStyle Featured in WWD

PRSugar — Wed, 06 Feb 2008 10:26:24 -0800

FabSugar and ShopStyle were featured in a February 6th Women's Wear Daily article about widget applications on Facebook. Both FabSugar and ShopStyle offer Facebook users applications to display their favorite looks.

FabSugar Featured in Fashion Week Daily

PRSugar — Mon, 04 Feb 2008 10:14:02 -0800

Our own FabSugar editor, Samantha Durbin, was featured in Monday's edition of Fashion Week Daily which was distributed at the Bryant Park tents during Fashion Week. The article included interviews with five top fashion bloggers.

BellaSugar Featured in WWD

PRSugar — Fri, 25 Jan 2008 10:42:06 -0800

BellaSugar was featured in a WWD story about the influence of bloggers in the beauty industry today. You can see the article below.

FabSugar on USAToday.com

PRSugar — Tue, 22 Jan 2008 10:27:56 -0800

FabSugar continued her award show fashion critique with her pick of this week's winner on USAToday.com.

Sugar Inc. Throws Hat into the Ring with Launch of CitizenSugar

PRSugar — Mon, 14 Jan 2008 11:51:43 -0800

SAN FRANCISCO, January 14, 2008 – Fresh on the heels of the political season’s first primary, Sugar Inc. announces the inauguration of CitizenSugar.com, a site dedicated to the latest headlines and political news. The launch, coupled with last week’s introduction of the company’s career and finance site, SavvySugar, marks the Sugar Network’s significant expansion beyond the lifestyle and entertainment arena.

“We started out by offering women distractions from the craziness of their day-to-day lives with the guilty pleasures of celebrity gossip and fashion, but our readers told us that they are news junkies as well,” said Lisa Sugar, Editor-in-Chief of Sugar Inc. “The launch of CitizenSugar makes the Sugar Network a one-stop-shop for women to get all of their news and information, be it political, gossip, family or more. We are thrilled to be throwing our hat into the ring during this exciting primary season.”

CitizenSugar provides readers with an entertaining look at breaking news, politics and the most hotly debated issues. Featuring summaries of the day’s headlines, profiles of newsmakers and the people behind their success, discussions of the issues that matter most to women and a regular look at the intersection of Hollywood and the Hill, CitizenSugar will provide readers with the Sugar Network’s unique mix of editorial and user-generated content.

Regular CitizenSugar features include:

Check This: The scoop and analysis behind the headlines, a must-read for the beyond well-read.
Hot Button: A forum that dares to discuss everything controversial.
Now You Know: Background on the most talked about issues – from No Child Left Behind, to Darfur.
Ad-rageous: The best (or funniest) campaign videos and ads.
Yay or Nay: Daily polls on everything from bumper stickers to national policy and everything in between.

To celebrate its launch, CitizenSugar is giving away an “In the Know” package to ensure that its readers are the most informed people on the block. The package includes a Sirius radio home and car kit, a Tivo digital television recorder and a home delivery subscription to the New York Times. Readers can enter the contest on the site.

About Sugar Inc.
Sugar Inc. is an online media network focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media and the Sugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, LilSugar, CasaSugar, SavvySugar, CitizenSugar, DearSugar, TeamSugar and FabSugar, the 2007 People's Choice Webby winner for Fashion. Founded in April 2006, the San Francisco based Sugar Inc. overall receives over 6 million unique visitors a month. World-class investors including Sequoia Capital and NBC Universal fund Sugar Inc.

FabSugar Featured in USAToday

PRSugar — Mon, 14 Jan 2008 11:45:07 -0800

FabSugar's editor has been selected to be part of a panel of fashion experts to help dissect this season's award show fashions. Check out her first week's picks here.

Sugar Inc. Kicks off the Year with the Launch of SavvySugar.com

PRSugar — Mon, 07 Jan 2008 06:00:00 -0800

SavvySugar to Help Women Keep Money in their Handbags with Financial and Career Advice

SAN FRANCISCO, January 7, 2008 – With New Year’s resolutions well under way, Sugar Inc. today announced a solution to women’s vows to organize their finances with the launch of SavvySugar.com, a new site dedicated to money and career matters. The site is celebrating its launch by giving away one Apple Macbook every week for a month.

“Many women today are the CFO of their household and are doing more than just paying the bills – they are closely managing their personal wealth so they can afford that designer bag or an extra vacation,” said Lisa Sugar, Editor-in-Chief of Sugar Inc. “We’re very excited to add SavvySugar to our growing network, as our readers are requesting to learn more about money and achieving success at work. SavvySugar will provide women with the tips, advice and tools needed to make informed decisions about their personal finances and careers, and what better way to start off the year than with a resolution to better manage money and to make over your job into the one of your dreams.”

Using the Sugar Network’s proven formula of mixing editorial and user-generated content, SavvySugar will feature:

Savvy Solutions: Advice and helpful tips on banking, investing, retirement, managing debt and more
The Grind: An exploration of all things related to office life
Ask Savvy: Straight answers to questions about any money or career issue
Brilliant or Baffling?: Reviews of money management tools, organizational products, home office items and more
How Money Are You?: Financial and career awareness quizzes
Coming Up: A look at young female entrepreneurs, leaders and celebrities making news
Your 2 Cents: Polls inviting readers to share their opinions about a variety of career & finance topics.

SavvySugar’s launch comes as women around the world are making New Year’s resolutions to become more financially fit. According to FranklinCovey’s annual New Year’s Resolutions Survey, the number one goal for 2008 is to get out of debt or save money. Unfortunately, as the survey found, 35 percent of the respondents break their resolutions before the end of January. With that in mind, SavvySugar will launch with a “New Year, Richer You!” feature to help keep readers on track with their personal goals throughout the year.

About Sugar Inc.

Sugar Inc. is an online media network focused on creating the richest, most relevant online community for trendsetting, passionate and smart women. The company owns and operates ShopStyle, Coutorture Media and the Sugar Network, which includes the insanely addictive flagship website, PopSugar as well as BellaSugar, BuzzSugar, YumSugar, FitSugar, GeekSugar, GiggleSugar, LilSugar, CasaSugar, SavvySugar, DearSugar, TeamSugar and FabSugar, the 2007 People's Choice Webby winner for Fashion. Founded in April 2006, the San Francisco based Sugar Inc. overall receives over 6 million unique visitors a month. World-class investors including Sequoia Capital and NBC Universal fund Sugar Inc.

Sugar Inc. Featured in San Francisco Business Times

PRSugar — Mon, 07 Jan 2008 06:00:00 -0800

Sugar Inc. was featured in a San Francisco Business Times article about what to expect from technology companies in 2008.

FabSugar on USAToday.com

PRSugar — Wed, 26 Dec 2007 18:22:17 -0800

FabSugar's editor was featured in a story about New Year's Eve fashion tips. You can see the whole story here.

Molly Featured in The Boston Globe

PRSugar — Thu, 20 Dec 2007 08:24:51 -0800

Molly Goodson, PopSugar's intrepid editor, was profiled in the December 20th edition of her hometown paper, The Boston Globe.

GeekSugar Featured on Forbes.com

PRSugar — Tue, 11 Dec 2007 12:20:58 -0800

Our own GeekSugar was prominently featured in a Forbes.com story about celebrities and their cellphones. According to Geek, cellphones are part of celebrities' wardrobes.

GeekSugar Featured on Forbes.com

PRSugar — Thu, 29 Nov 2007 11:19:09 -0800

GeekSugar's editor was featured in a Forbes.com story about the best gadget gifts of the year.

YumSugar Featured in USA Today Gift Guide

PRSugar — Thu, 29 Nov 2007 11:10:07 -0800

YumSugar's editor was featured in USA Today's holiday gift guide on November 28th. You can see her food gift picks in the article below.