Sugar Salesforce back in-house!
We're excited to announce that Sugar is bringing our advertising efforts in house! Get ready to meet our sales team – one that will demonstrate the same passion, focus, commitment, and tenacity as our editorial, engineering, product, and partnering teams. To advertise on the Sugar Network or for more information on integrated sponsorships, please contact advertising@sugarinc.com.
Our Audience
Our readers are young, well-educated, affluent women, like Nancy.
She’s 27, single, and a graduate of Northwestern. When she’s not at work (okay, sometimes at work), she visits the Sugar Network daily.
Nancy:
- Follows Britney’s every move on PopSugar
- Shops online with FabSugar
- Tivos BuzzSugar’s favorite shows
- Cooks YumSugar’s recipes for her boyfriend
- Learns new yoga poses from FitSugar
Demographics
- 97% are female
- 92% are age 18-34
- 91% attended college
- 36% have a household income over $75K; median HHI is $57,870
- 59% are employed full-time; 22% are students
- 58% are single
- 21% have at least one child
- 85% visit the Sugar Network several times a week
- 50% were influenced to purchase by the Sugar Network
Source: Sugar Network Reader Survey; February 2007, 6,000 respondents
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